Gucci, the iconic Italian fashion house, has long been known for its bold and innovative designs that push the boundaries of fashion. The brand's Spring/Summer 2018 campaign takes this reputation to new heights with a collection that is both dreamy and surreal. Drawing inspiration from classic artworks, the campaign transports viewers into a world filled with vibrant colors, intricate prints, and a touch of whimsy.
Classic artworks inspire the dreamy Spring/Summer 2018 collection
Gucci's creative director, Alessandro Michele, is known for his eclectic and eclectic approach to design. For the Spring/Summer 2018 collection, Michele looked to classic artworks for inspiration, reinterpreting iconic paintings with a modern twist. The result is a collection that is both nostalgic and forward-thinking, blending elements of the past with a contemporary edge.
The campaign features characters dressed in the collection's colorful and printed pieces, each one a work of art in their own right. From flowing dresses adorned with intricate floral patterns to tailored suits in bold hues, the collection is a celebration of creativity and individuality. Michele's penchant for mixing unexpected elements shines through in every piece, creating a sense of whimsy and playfulness that is quintessentially Gucci.
Gucci Campaign – Spring/Summer 2017
Gucci's Spring/Summer 2017 campaign was a stark departure from the brand's previous aesthetic, marking the beginning of a new era for the fashion house. Under Alessandro Michele's direction, the campaign embraced a more eclectic and daring approach to design, blending vintage-inspired silhouettes with modern elements. The result was a collection that was both nostalgic and contemporary, setting the stage for the brand's future direction.
Wild Days and Nights in Roma
The Spring/Summer 2018 campaign transports viewers to the vibrant streets of Roma, where wild days and nights come alive in a kaleidoscope of colors and patterns. The collection captures the essence of the city's eclectic energy, blending traditional Italian craftsmanship with a modern sensibility. From bold prints to intricate embroideries, each piece tells a story of artistry and creativity.
Gucci 2017 Spring/Summer Campaign
Gucci's 2017 Spring/Summer campaign was a celebration of individuality and self-expression, embracing a more inclusive and diverse vision of beauty. The campaign featured a cast of models from different backgrounds and ethnicities, showcasing the brand's commitment to diversity and inclusivity. With a focus on bold colors and playful patterns, the collection captured the spirit of the times, reflecting a new sense of freedom and individuality.
Gucci Spring/Summer 2018 Campaign: Gucci Hallucination
The Gucci Spring/Summer 2018 campaign takes viewers on a surreal journey through a world of hallucinatory beauty. Drawing inspiration from classic artworks, the campaign reimagines iconic paintings with a Gucci twist, creating a dream-like landscape filled with vibrant colors and whimsical characters. Each image is a visual feast for the eyes, blending fantasy and reality in a mesmerizing display of creativity.
Gucci's Spring/Summer 2018 Ad Campaign
Gucci's Spring/Summer 2018 ad campaign is a testament to the brand's commitment to pushing the boundaries of fashion. The campaign features a diverse cast of models, each one a reflection of the brand's inclusive and progressive ethos. From gender fluid styles to bold accessories, the collection is a celebration of individuality and self-expression. With a focus on artistry and craftsmanship, the campaign captures the essence of Gucci's unique vision.
Gucci Spring/Summer 2018 Campaign
The Gucci Spring/Summer 2018 campaign is a visual extravaganza that blurs the lines between fashion and art. Drawing inspiration from classic artworks, the campaign creates a world that is at once familiar and surreal. Characters dressed in the collection's colorful and printed pieces appear as living paintings, each one a masterpiece in their own right. The campaign is a celebration of creativity and imagination, showcasing the brand's unique approach to design.
GUCCI. SPRING/SUMMER 2017 CAMPAIGN on Vimeo
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